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Glossary

IT, Cloud & SEO Terms Explained

Plain-English definitions of the IT, cybersecurity and digital marketing terms Malaysian businesses ask us about.

Managed IT Services

Outsourced, proactive management of a company's IT - support, maintenance, security, cloud and backup - usually on a fixed monthly plan, so businesses get a full IT department without hiring one.

MSP (Managed Service Provider)

A company like Cybergate that remotely manages a client's IT infrastructure and end-user systems, proactively and under a service agreement.

PDPA

Malaysia's Personal Data Protection Act 2010, which governs how businesses collect, store and process personal data. Cybergate helps SMEs implement PDPA-aligned security and data handling.

Microsoft 365

Microsoft's cloud productivity suite - Outlook email, Teams, SharePoint, OneDrive and Office apps - set up, migrated and secured for businesses.

Endpoint Management

Centrally securing, patching and managing every laptop and desktop from one console (e.g. ManageEngine Endpoint Central Cloud).

NAS (Network Attached Storage)

A central storage device (e.g. Synology) that lets a business share files securely and run automated backups on the local network.

3-2-1 Backup

A backup rule: keep 3 copies of data, on 2 different media, with 1 copy offsite - the foundation of ransomware and disaster recovery.

VAPT

Vulnerability Assessment and Penetration Testing - a security audit that finds and safely exploits weaknesses in systems so they can be fixed before attackers do.

SEO

Search Engine Optimization - improving a website so it ranks higher on Google for the terms customers search, driving organic enquiries.

AEO

Answer Engine Optimization - structuring content so it wins featured snippets, People-Also-Ask and voice answers.

GEO

Generative Engine Optimization - making a site quotable and trusted so AI engines like ChatGPT, Gemini and Google AI Overviews cite it.

Local SEO

Optimising for location-based searches ('IT support near me', 'web design Klang') via Google Business Profile, local pages, citations and reviews.